Banks Build Products. Clients Need Journeys.

Most banks still organize their commercial banking organizations around their internal product management teams. The problem? Those product silos increasingly surface directly in the client experience, leading to:

🔹 Fragmented client onboarding
🔹 Multiple product portals
🔹 Disjointed servicing
🔹 Longer time-to-revenue

Commercial clients don’t care how the bank is organized internally. They expect seamless journeys. That’s why leading institutions are rethinking commercial banking around orchestration, composable architectures, and embedded intelligence—not just digital channels.

I recently authored a paper for Backbase on why product-centric delivery models are becoming a growing source of friction in commercial banking. Check it out and let me know how your bank is thinking about this shift. https://lnkd.in/eVNgXKJx